What Happens During a Photo Shoot?

It's no secret that we are absolutely crazy about the new carol & frank photo studio. Right now, we're busy taking photos of our new products for the upcoming style book. Ever wondered what it takes to get that perfect bedding shot? The truth is, it's a pretty involved process. Think about how many times it takes to get that perfect selfie angle. Don't lie...you know what we're talking about! So as we settle into our new space, we thought it would be fun to give you a behind the scenes look about how we get that style-book-worthy photo.

Just like your outfit before a big date, we make sure our bedding accessories are flawlessly positioned to make a statement. Sometimes that involves a lot of shifting and fluffing, but the end result is totally worth it.

When it comes to setting up the shoot, we try putting ourselves in your bedroom (creepy right?). We want to accessorize and decorate just like you would. Our style book photos should feel close to home. Of course, our bedding looks great in your room! It was created to be there!

Then we take the picture! Truth be told, we take the picture, and then we take it again and then usually...

We make it perfect. And then take it again because we want you to love it, just the way we do. The final product is something we're proud of each and every time. Just wait til you see our new style book!

*Disclaimer: The bed featured above will not be in our new style book, but you can order it from our sister brand, C&F Home. What fun would it be if we gave away all of our secrets so soon? If you want to see the new carol & frank beds, you'll just have to wait just a little longer. *